Tomorrow drives Mercedes-Benz

Circularity at Mercedes-Benz

We created this film to highlight Mercedes-Benz ‘ efforts in making their production truly circular, focusing on the 4 R’s: Rethinking, Reducing, Recycling & Repairing. It was premiered at the opening event of the first battery recycling factory in Europe. The event was attended Chancelor Olaf Scholz and Ola Källenius among others.

The 90 second campaign film, created together with Parasol Island and OSK, shows Mercedes’ commitment to a sustainable future.

The production was also a circular one: Within the animated film, we've fused chosen key moments from existing campaigns and integrated them into the new one.

Watch the campaign film.

REDUCE_4x5.jpg
REPAIR_16x9.jpg
RETHINK_9x16.jpg
RECYCLE_1x1.jpg

CREDITS

Agency: antoni_garage
Managing Director: Marcell Francke
Account Manager: Carolin Lazar, Marlene Bauer
Creative Director: Mathias Bauer, Fred Celliers
Creative Production: Sergii Eisenstadt

Production Company: Parasol Island
Martin Strandgaard, Sebastian Krätzer, Felix Niehoff, Tobias Bachleitner, Ruben Ahlers, Fabian Grodde, Sven Terhart, Stephan Krause, Aljoscha Höhborn, Julio Klenker, Max Salzborn, Laura Fischer, Lukas Kölling, Jonathan Wulfes