Committed to
Greatness
The new GLS.
The new GLS redefines luxury with its spacious interior and elegant design features. It boasts immense power yet keeps a focus on comfort and safety, ensuring an unparalleled driving experience.
The new GLS is nothing, but committed to greatness.
The GLS exudes serene luxury, and that’s exactly what we showcased in our campaign. Positioned on a platform made of marble, it rises above the ground, becoming the pinnacle of luxury SUVs. Our campaign highlighted all the features that make it special, from its sophisticated design to its advanced capabilities.
For this campaign, we created an extensive asset pool that included separate performance and VoD films, each with its own unique music and sound design. We also produced 22 cutdowns for feature communication and 35 product and social stills, covering a wide range of platforms and media.
Watch the Video on Demand film.
Watch the long film.
CREDITS
Advertising Agency: antoni garage GmbH & Co. KG
Business Director: Marcell Francke / Daniel Duerbeck
Account Director: Tamara Bösch
Account Managing: Carina Wich
Executive Creative Director: Christian Kies
Creative Director: Simon Cazzanelli, Arnt Christmann
Art Director: Jan Steinke
Text: Holly Becker
TV Producer: Meike Kornrumpf
Production Company: Parasol Island GmbH
Producer: Tobias Bachleitner (Head of Producing)
Director: Sven Terhart, Fabian Grodde
Editor: Sebastian Krätzer
Post-Production 1:
Field of task: 3D, 2D Animation
Artist(s) 2D/3D: Paul Dreisen (Head of VFX), Stephan Krause (Postproduction Supervisor)
Colourist: Mike Bothe
Sound Studio: tonhaus audio postproduction GmbH Sound Engineer: Henning Minssen
Sound Design: Henning Minssen
Composer: Michele Arnese, Ulrich Reese
Song Writer: Michele Arnese, Ulrich Reese
Label: amp GmbH