„Who says you need legs to stand your ground or arms to embrace who you really are?“
Inclusion is
Unstoppable
We teamed up with Louise Linderoth, a Swedish fashion designer focusing on fashion for people with disabilities, Léon Schäfer, a German Paralympic athlete and the French singer, activist and internet celebrity Lucky Love, to celebrate freedom of mobility.
Mercedes-Benz is the only car manufacturer offering off-factory driving aids and having a long lasting history of supporting people with disabilities.
As part of this project, I redesigned and animated the Mercedes-Benz logo to include the Disability Pride flag. This was used in various social media posts.
Watch the campaign film.
This was also an opportunity to relaunch the old Driving Aid Product site into the brands Accessible Mobility Hub.
Finally accessible driving was elevated to the luxurious standard that the rest of the brand follows.
CREDITS
Executive Creative Director: Marcell Francke
Creative Director Art: Arnt Christmann
Creative Director Copy: Simon Cazzanelli
Senior Copywriter: Holly Becker
Art Director: Jan Steinke
Director: Adam Munnings
People photography: Debora Brune
Still Photography: Raul Suciu
Director of Photography: Konstantin Mazov
Production Design: Julian Knaak
Executive Producer: Johannes Lehmann, Benne Lavie
Producer: Marina Präger
Post-Producer: Felix Schütze
Edit: Gerrit Piechowski
Colorist: Emiliano Serantoni, Zé Maria
Music: Ethan Houser, amp sound branding
Styling: Peninah Amanda
Hair: Rim Zemuye
Make-Up: Leana Ardeleanu