The
Grand
Mercedes
In 2022, we were invited to create a brand campaign for the Mercedes-Benz Heritage department, featuring the legendary 600. Collaborating with up-and-coming photographer Tereza Mundilová, we gave one of Mercedes-Benz's biggest stars the same luxury treatment as our high-profile campaigns.
The 600 is a car of superlatives, offering ultimate comfort, advanced features that set it apart from other vehicles for years, and an imposing length—even in the "short" version. Its enormous presence was captured through equally grand images, highlighting its unmatched elegance and engineering excellence.
In the end, we produced 4 key visuals, nearly 30 side shots, and 4 TikTok videos. These assets covered all phases of the customer journey, showcasing the 600’s remarkable qualities and giving it the attention it truly deserves.
CREDITS
Agency: antoni_garage
Managing Director: Marcell Francke
Creative Director: Lucas Schneider, Matthias Bauer
Art Director: Jan Steinke, John Gergen
Creative Production: Aras Sehatkar, Linda Baden
Production Company: Shotview Artists Management
Photographer: Tereza Mundilová
Social Creator: Jan Fischer
Post Production: Recom Berlin
Styling: Niki Pauls
Hair: Ruby Howes
Make-Up: Leana Ardeleanu
Light: Lighthawk Berlin
Models: Ante Padovan, Aoife Rosso
