The Magical
Garage 2
Building upon the success of our previous brand campaign, we’ve already opened the door to a very special place: the Magical Garage—a place where groundbreaking innovations turn into magic, thanks to the most desirable host: Mercedes. This follow-up campaign continues the narrative and presents four more innovations: intelligent comfort, immersive sound, automated driving, and digital extras.
Each feature redefines the driving experience in its own way, putting the passenger at the very center. A principle that also comes into play in the campaign. Aboard a floating car seat, our protagonist immerses herself in the surreal worlds of the magical garage. The result is a fantastic journey that playfully blurs the boundaries between reality and abstract metaphor.
CREDITS
Agency: antoni_garage
Managing Director Creation: Marcell Franke / Tilman Gossner
Managing Director Account: Christina Müller / Daniel Dürbeck
Creative Director: Matti Lietsch / Matthias Bauer
Senior Art Director: Arnt Christmann
Junior Art Director: Jan Steinke
Senior Copywriter: Simon Cazzanelli
Account Director: Roy Schröder
Account Manager: Konstantin Schwinn
Produktion Agentur: Foto: Aras Sehatkar; Bewegtbild: Meike Kornrumpf
Production Company: Tempomedia
Managing Director: Vera Portz
Executive Producer: Timm Reinfarth
Producer: Emely Sudhaus
Director: Rodrigo Valdes
DOP: Mauro Chiarello
Production Designer: Nucalifornia
Postproduction Supervisor: Sermed Darah, Pavel Prokopchik
Service Production: Digital Spirit
Executive Producer: Andrei Loghin
Production Manager: Ovi Morariu
Location Manager: Dan Cretu
Post-Production Editing: Slaughterhouse Berlin
Editor: Carlos Fontes
Post-Production Online: Spellwork GmbH
Producer: Timm Engelkamp
VFX Supervision/Lead Flame: Sebastian Greese, Sermed Darah
Flame and Nuke Artists:
Comp Lead: Pavel Prokopchik, Martin Pedreira, Gregor Stephani
Comp Artists: Alexander von der Lippe, Markus Gratl, Patrick Altmaier, Julia Kietzmann, Frederik Grytzmann, Pavel Rehak
VFX Editor: Hans de Dalmau
Post-Production-Sfx/3D: Spellwork GmbH
Lead, Senior Artist 3D/Compositing: Andre Brumme, Armin Keplinger, Marvin Huth, Lasse Schweer, Noah Müller, Lukas Przybylsk, Markus Geerts, Nico Reichenbach
Global Account Director: Timm Engelkamp
Sound Studio: Kraatz Studios
Producer Sound: Maurice Krämer
Sound Engineer: Stefan Kraatz
Sound Design: Stefan Kraatz
Colour Grading: Slaughterhouse Berlin
Colorist: Emiliano Serantoni
Music: Playdis
Music Coordinator: Georg von dem Busche
