Model
Neutral
2024
This campaign showcases striking details of Mercedes-Benz’s newest car portfolio. Dripping with colour, ensuring thumbstopping visuals.
As Mercedes-Benz shifts towards electric, they needed visuals that highlight the electric models' unique features. The extension of the Model Neutral campaign focuses on new electric models.
Together with Studio Amos Fricke we created a series of images, sideshots and moving assets.
CREDITS
Agency: antoni_garage
Managing Director: Marcell Francke
Creative Director: Mathias Wilke, Fred Celliers
Art Director: Jan Steinke
Creative Production: Aras Sehatkar
Account Manager: Carina Wich
Production Company: RAPP London
Photographer: Amos Fricke
CGI Artists: Colin Cowling, Greg Chapman
Project Managers: Georgia Goddard, Nyali Friend
