Evolves
with you.

The new E-Class.

The E-Class is Mercedes-Benz’s most intelligent business car. Its newest feature, “Routines,” can recognize patterns in the driver’s behavior and automatically suggest routes, comfort programs, and other actions.

This performance campaign showcases the various ways the E-Class adapts to the driver over time—quite literally. Through repetitions, or ‘Echoes,’ the E-Class adjusts itself to become the ideal road companion.

For this performance campaign, a product film was shot, and several cutdowns were made, including 15 feature snippets. In collaboration with Accenture Song, we created a series of performance stills to advertise the E-Class in print, on social media, and on the web. During the production, a wide range of sideshots were also photographed.

This campaign was later enriched with additional brand assets and extended to include the All-Terrain and Estate versions of the E-Class.

Watch the performance film.

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RS_MB_M06_V01_EXT_Uphill_E-CLASS_SoMe_sRGB.jpeg
RS_MB_M10_V01_Ext_Rim_E-CLASS_SoMe_sRGB.jpeg
RS_MB_M16_V00_Heck_E-CLASS_SoMe_sRGB.jpeg
RS_MB_M12_V01_Int_Dashboard_E-CLASS_SoMe_sRGB.jpeg
RS_MB_M14_V01_Int_Seats_E-CLASS_SoMe_sRGB.jpeg
RS_MB_M15_V01_Int_E-CLASS_SoMe_sRGB.jpg
RS_MB_M17_V00_Ext_WingMirror_E-CLASS_SoMe_sRGB.jpeg
RS_MB_M19_V01_EXT_Front_E-CLASS_SoMe_sRGB.jpeg
RS_MB_M04_V01_Int_MarkenHero_E-CLASS_SoMe_sRGB.jpeg
RS_MB_M02_V01_Ext_Kuehlergrill_E-CLASS_SoMe_sRGB.jpeg
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W214_OW_04_INT_V03_eciRGBv2 3.jpeg
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W214_OW_10_INT_V03_Hand_eciRGBv2.jpeg
W214_OW_09_INT_V03_eciRGBv2.jpeg
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CREDITS

Managing Director: Marcell Francke, Daniel Dürbeck, Tilman Gossner
Account Director: Tamara Bösch
Account Manager: Christian Bues

Executive Creative Director: Christian Kies
Creative Director: Arnt Christmann
Copy Writer: Simon Cazzanelli
Art Director: Jan Steinke
Creative Producer: Eric Hansen, Michael Haller, Darek Stöhr, Marjorie Jorrot

Production Company: Iconoclast Germany GmbH
Managing Director: Nils Schwemer
Executive Producer: Nicolas Blankenhorn
Producer: Björn Krüger-Lewy, Steffen Leiser
Director: Haw-Lin
DOP: Nicolai Niermann
SoMe Stills Photographer: Robert Świerczyński Photography
Postproduction Supervisor: Leonidas Befeldt
Editor: Michael Weicker
Assistant Editor: Leonidas Befeldt

Post-Production Online/2D/3D: Spellwork GmbH
VFX Producer: Timm Engelkamp
VFX Supervisor: Sermed Darah
CG Supervisor: Sebastian Greese
VFX Coordinator: Lorena Steinmann
3D Artists: NoaNoah Müller, Lasse Schweer, Armin Keplinger, Marvin Huth
Comp Artists: Miriam Parvese, Anton Graeven, Christian Wunsch, Pavel Rehak, Chrtistopher Hummel, Johanna Herrmann
Editorial: Hans de Dalmau, Alberto Navas

Sound Studio: Staub Audio GmbH

Colour Grading: Slaughterhouse Visual Manufacturing GmbH
Colorist: Romola Davies

Music: amp GmbH
Music Coordinator: Patrick Kattoura, Cem Bayazit