Evolves with every challenge.
The new E-Class All-Terrain
The E-Class is Mercedes-Benz’ most intelligent business car. With its newest feature “Routines” it can recognise patterns in the driver’s behaviour and automatically suggest routes, comfort programmes, actions etc.
This campaign itself is an evolution of the E-Class performance campaign “Evolves with you.” It embraces a unique All-Terrain perspective on the claim, building upon the limousine aesthetic with the addition of Dutch angles and dynamic perspectives to evoke an off-road driving experience.
For this performance campaign, a product film was shot, and several cutdowns were made, including 14 feature snippets. In collaboration with Accenture Song, we created a series of performance stills to advertise the E-Class in print, on social media, and on the web. During the production, a wide range of sideshots were also photographed.
Watch the performance film.
CREDITS
Managing Director: Marcell Francke, Daniel Dürbeck, Tilman Gossner
Account Director: Tamara Bösch
Account Manager: Christian Bues
Executive Creative Director: Christian Kies
Creative Director: Arnt Christmann
Copy Writer: Simon Cazzanelli
Art Director: Jan Steinke
Creative Producer: Eric Hansen, Michael Haller, Darek Stöhr, Marjorie Jorrot
Production Company: Iconoclast Germany GmbH
Managing Director: Nils Schwemer
Executive Producer: Nicolas Blankenhorn
Producer: Björn Krüger-Lewy, Steffen Leiser
Director: Haw-Lin
DOP: Nicolai Niermann
SoMe Stills Photographer: Raul Suciu
Postproduction Supervisor: Leonidas Befeldt
Editor: Michael Weicker
Assistant Editor: Leonidas Befeldt
Post-Production Online/2D/3D: Spellwork GmbH
VFX Producer: Timm Engelkamp
VFX Supervisor: Sermed Darah
CG Supervisor: Sebastian Greese
VFX Coordinator: Lorena Steinmann
3D Artists: NoaNoah Müller, Lasse Schweer, Armin Keplinger, Marvin Huth
Comp Artists: Miriam Parvese, Anton Graeven, Christian Wunsch, Pavel Rehak, Chrtistopher Hummel, Johanna Herrmann
Editorial: Hans de Dalmau, Alberto Navas
Sound Studio: Staub Audio GmbH
Colour Grading: Slaughterhouse Visual Manufacturing GmbH
Colorist: Romola Davies
Music: amp GmbH
Music Coordinator: Patrick Kattoura, Cem Bayazit